In an effort to get Aberdeen's name out to a 100 mile radius of potential "daytrippers", these TV spots focus on things to do in town. And with the added flair of our local character and hospitality, Aberdeen, South Dakota is a bit different. These commercials tie into a brand position of "Come write your story in Aberdeen", which relates to the multitude of jobs available here, our Storybook Land attraction and the fact that the author of the original Oz books lived in Aberdeen during our formative years. This series (four done so far) features Dorothy, The Cowardly Lion, The Tin Man, and the Scarecrow. Produced by McQuillen Creative Group, 2011.
WORK EXAMPLES FOR
CITY OF ABERDEEN
