McQuillen Creative Group, Inc.

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Category Archives: Identity Design


Schwab Audiology

We recently had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising as well as developing her website. When creating the logo, it was important that I avoided the “easy option”

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Established Brand Reemerges with a Splash • Tri-State Water

Based in Northeast South Dakota, Tri-State Water was established in 1986. After getting great use out of their original brand image, they recently decided to modernize it in an effort to rebrand and reposition themselves in a growing and competitive market. As both our friends and office-water suppliers, Tri-State recently hired us for this exciting change! We developed a new logo, overhauled their website, and

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Helping Out Aberdeen’s Finest

This was one of the coolest projects I’ve had the privilege of designing. I was approached by the Aberdeen Police Department to design their new shoulder patch for their uniforms. They had originally wanted typical Aberdeen things, pheasants, wheat, South Dakota state shape, etc. After a few attempts we agreed on some more iconic, Aberdeen-specific items. They had a catalog

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