Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your social media page. We have worked with several businesses to create short form social videos… Read more »
Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use them! There’s nothing wrong with taking a DIY approach to your website development, especially considering… Read more »
Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their efforts to reach a larger, more engaged audience than in recent years. Suddenly services like… Read more »
Business Connections & Video Production You should start thinking about hiring a videographer in Aberdeen, South Dakota. You would probably surprise yourself if you found out how much time you spend on the internet watching videos. While traditional media advertisements are still important, it’s becoming clear that video ads are rising in popularity. In 2021, it is expected that television ads will make up about a third of advertising budgets. On the digital end, online… Read more »
Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations that do social media the right way. Content strategists plan social media posts weeks and… Read more »
Table of Contents What We Do Cheap vs. Affordable Choosing McQuillen Creative Group Website maintenance that’s affordable without being cheap. Let’s talk about a scenario where website maintenance can create a huge headache for business owners who might not be savvy with their website. You just noticed that your website is down either because you tried visiting it yourself, or you’ve started getting calls about it. This can be a big crisis. So now you… Read more »
Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we transformed the newsletters into a quick, digestible legislative brief. We then supplemented our policy newsletter… Read more »
Quick…if you need a new website, just call us now: 605-226-3481. We fix website problems so you can get back to doing business. That is the kind of reliability you can expect when you work with us. McQuillen Creative Group has been designing websites in Aberdeen, SD since 2001. Many, many other web providing companies have come and gone in that time. The problem is, you may be on the other end of a company… Read more »
You’ll never see an ad on TV for graphic design services. Same goes for video production services. So why are we being bombarded with online and TV ads for website design services? This might cause you to think that website production is easy. So easy in fact that any monkey in the world can whip them out. These companies have developed automated templates that call center-like employees fill in with information about a business. There… Read more »
Don’t you hate it when ads make you feel threatened, causing you to react out of fear. We certainly despise that. Google’s recent announcement that they are changing the way they deliver search results on mobile devices is causing panic among folks with websites. At least that’s what web developers want you to think. Granted, there is cause for alarm, and concern, but take a deep breath, and give us a call. We can help you… Read more »
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