Table of Contents The Value of Digital Advertising Digital Ads That Connect Keeping Tabs on Customers Digital Marketing with McQuillen Creative Digital Advertising: Are You Getting the Best Value? Digital advertising is becoming a bigger influence for marketing budgets. However, it’s really easy to get it wrong if you don’t have a plan. We’ve written about social advertising before, but this time we want to talk about creating ads, tracking customers and qualifying leads. Being… Read more »
3 Rules for a Great Newsletter Campaign
Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we transformed the newsletters into a quick, digestible legislative brief. We then supplemented our policy newsletter… Read more »