The Quill A Blog about who we are and what we do

Articles in Category: Advertising Dollars

Simple Commercial with Big Drama

Posted on 12/03/11 • Troy McQuillen (Comments Off)

Believe it or not, this commercial was shot with a crew of one. The folks in Pierre, South Dakota wanted a TV commercial to show off the amazing display of Christmas trees at the state capitol. This spot alludes to the reaction most people have the first time seeing this spectacular display. Our family of Read the full story…


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MCG Invited to Speak at Watertown Chamber Event

Posted on 6/02/11 • Troy McQuillen (Comments Off)

On May 18, I traveled to Watertown by invitation of their Chamber of Commerce. I was invited to speak to their young professional group about marketing and advertising. More specifically about how to allocate advertising dollars and social media advertising opportunities. About 35 people attended the luncheon held at The Drake. My talk was rather Read the full story…


Graphic Props

Posted on 4/03/11 • Troy McQuillen (Comments Off)

For a recent bunch of commercials we found ourselves needing props and locations that didn’t exist. I wrote one commercial which called for two competing business that were located side by side. So we found an unmarked building and shot the commercial there. We made up two signs, one for each fictitious business, as well Read the full story…


Website Hosting Cost Confusions

Posted on 3/15/11 • Troy McQuillen (Comments Off)

Getting websites up and running can be very confusing, mainly because there are companies out there that try to confuse you or outright lie about what you’re getting. There are two basic things you need in order to get started with a working website. First is a “domain name” or URL (uniform resource locator). This Read the full story…


Newspaper Advertising Spot Color Secret

Posted on 12/13/10 • Troy McQuillen (Comments Off)

As we all  know, the newspaper industry struggles for a variety of reasons. Obviously ad revenue makes or breaks a daily/weekly paper. Years ago, newspapers were only printed in one color, black. To upsell advertisers, color was offered to make their ads stand out. So now you could combine black with one other color…red, green, Read the full story…


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