Every business needs an identity. That identity is a visual expression of everything the business represents. The logo is merely the reflection of the brand. Simply put, your brand equals what others think of you and is the total of all the experiences a customer has with your company. This includes how you answer the phone, how your truck drivers drive, how sales agents treat customers, and of course, your advertising. We've designed over a 1,000 logos in our time. Invest in the process. A logo that fits YOU cannot be done in an hour. And remember, there is no hamburger in the McDonald's logo.