The Quill

Need A Brand Audit? 3 Dangerous Signs To Look For

brand audit warning signs

Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another way, have you also felt like your brand lacks a certain ‘oomph?’ Lastly, if it… Read more »

Create a Legacy Video to Celebrate Your History

Legacy Video Production with MCG

Table of Contents Why You Need A Legacy Video What a Legacy Video Needs Why Choose MCG Video production can be an awfully daunting project to take on if you don’t have the staff available with the skills and expertise needed. And if you’re planning to create a legacy video for historical preservation, that problem can seem even larger. Choosing the right video production company can be tricky for families, businesses, and organizations. When you’re… Read more »

3 Critical Things to Know About Product Packaging

Product Packaging with MCG

Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information     What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into designing packages that people can’t help but pick up. So we will cover three areas… Read more »

Need A New Website, Tune-Up, or an Overhaul?

4 Questions for New Websites

Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use them! There’s nothing wrong with taking a DIY approach to your website development, especially considering… Read more »