Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your
Internet scams continue to run rampant It’s that time of year again when small businesses and non-profit organizations start to ramp up their productivity. And with that increase in workloads, savvy fraudsters start hunting for victims. We often get panicked calls from our clients when they get calls or letters in the mail about their domain expiring or their site
Table of Contents The Website Management Jungle What You Get with McQuillen Creative Group Don’t let sub-par service get you down What are Quality Local Website Managers Worth? Website managers are a dime-a-dozen, but finding reliable, responsive, and local website managers can be a huge challenge. Looking for local website managers based in Aberdeen, South Dakota can be difficult, because
Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another
Table of Contents Why You Need A Legacy Video What a Legacy Video Needs Why Choose MCG Video production can be an awfully daunting project to take on if you don’t have the staff available with the skills and expertise needed. And if you’re planning to create a legacy video for historical preservation, that problem can seem even larger. Choosing
Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into
Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use
Table of Contents Discussing Business Video Production Discussing Ideas for your Project Making Your Project a Reality Let’s Talk Business Video Production Have you been thinking about business video ideas? McQuillen Creative can help you go beyond the stock standard recruiting or training video. Back in the time of the dinosaurs (in technology years), business video was seen as something
Table of Contents About Responsive Web Design Website & Mobile Statistics MCG’s Work Responsive design for websites means that users can view your site correctly on any screen as more people are using mobile devices. One of the biggest mindsets that business owners need to adjust is that a website is a “one and done” kind of deal. Imagine that
Table of Contents The Value of Digital Advertising Digital Ads That Connect Keeping Tabs on Customers Digital Marketing with McQuillen Creative Digital Advertising: Are You Getting the Best Value? Digital advertising is becoming a bigger influence for marketing budgets. However, it’s really easy to get it wrong if you don’t have a plan. We’ve written about social advertising before, but
Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and
Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their
Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are
Avoid phishing scams by focusing on digital security You can avoid phishing scams when you pay attention to who is sending you emails or calling your phone. Just know that one slip-up can spell doom for your business. If your website is hacked, you may be down for good. Unless you have tremendous, personal support from a provider, chances are
What exactly is marketing automation? Let’s say you’re running your own business, which means that you’re not only the seller but you’re also your own marketer, customers service rep, and manager. That’s probably too many hats to wear at one time, but we totally understand. We wear tons of marketing hats at McQuillen Creative, and that is why we often
Using Hashtags For Beginners Depending on what generation you belong to, you either know this symbol (#) as a pound sign or a hashtag. You often see them used as a string of words within social media posts, but what is the purpose of these words? I work with small business owners who want to get into the social media
Business Connections & Video Production You should start thinking about hiring a videographer in Aberdeen, South Dakota. You would probably surprise yourself if you found out how much time you spend on the internet watching videos. While traditional media advertisements are still important, it’s becoming clear that video ads are rising in popularity. In 2021, it is expected that television
Celebrating A Unique South Dakota Town Sisseton, SD is a vibrant town full of wonderful small businesses, beautiful art, and wondrous culture. It’s a great place to visit in northeast South Dakota. Recently, they needed to create a social media campaign to urge travelers to visit safely during the COVID-19 pandemic. They heard about the wonderful work we’ve done to
There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch
What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25
Marketing for Social Causes: Like Pieces of a Puzzle McQuillen Creative is dedicated to marketing for social causes as much as businesses. We have learned a lot from working with non-profits and fundraising consultants. When you’re putting together a campaign, it’s important to keep a few things in mind for your initial push. Your first posts are supposed to set
How to win at social media advertising Social media advertising and digital marketing is not rocket science. But you should always have a strategy for reaching goals. It’s an integral part of growing your social media following and reaching a more engaged audience in the process. There are two ways that a page can grow: organic reach and paid boosts.
How We Did Non-profit Online Conference Marketing Businesses are seeing a need for online conference marketing in a new post-pandemic world. Fortunately, MCG’s marketing is ideal for businesses and non-profits. The novel coronavirus pandemic raged throughout the country in 2020. A longtime partner of ours, GSB, a non-profit fundraising organization, saw the need to reach its network of charitable and
We had a unique request for online community management from a client for who we were building a website originally. Ben’s Repurposed Cabinetry is a Colorado-based business that takes high-quality kitchen cabinet sets and sells them to new home buyers or remodelers who are looking for a good deal. Our client put out the idea that he wanted to have
For over 40 years, GSB has been committed to guiding non-profits and congregations towards a more fulfilling mission. Their consultants provide solutions through successful capital campaigns, annual funds, stewardship development, and more. GSB depends on McQuillen Creative to produce high-quality non-profit social media posts to highlight their services, consultants, and insights. Non-profit social media requires a different approach to digital
Finishing Touch Design Studio is a full-service interior design studio based in Aberdeen, South Dakota. McQuillen Creative Group partnered with them to manage their Facebook page. The package included promotional posts, ads, holiday promotions, and a monthly video. Our video series highlighted Finishing Touch’s inventory, services, and location. Finishing Touch Design Studio is dedicated to providing its customers with friendly
McQuillen Creative Group recently established Ronayne Law Office on Facebook, which marks the office’s first social media account. They are one of our first clients for our new online marketing services package, and we walked them through every step of the way. We work closely with the firm to make sure that we represent Ronayne Law Office on Facebook well.
McQuillen Creative Group has recently jumped into the online marketing space offering social media management services. The McQuillen philosophy for social media is that posts are meant for signs. Business owners are realizing the importance of having a social media presence, but they may not know how to optimize their online marketing. That’s where MCG comes in to help navigate
We just wrapped up the ‘Greetings from Aberdeen’ mural contest that helped our town beat back the pandemic blues and unite in a fun and social activity. We recently started up a social media and online marketing service at McQuillen Creative, and this was a great first test for us. Troy McQuillen had a great idea to bring the town
Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations
Using Logos for Social Media Explained There are 3.6 billion people on social media platforms worldwide. It’s important to stand apart by including your company’s logo when you’re creating branded content for social media. Images can be shared widely across social media platforms or even on Emails. So a branded image is important for letting people know who made it.
Table of Contents What We Do Cheap vs. Affordable Choosing McQuillen Creative Group Website maintenance that’s affordable without being cheap. Let’s talk about a scenario where website maintenance can create a huge headache for business owners who might not be savvy with their website. You just noticed that your website is down either because you tried visiting it yourself, or
Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we
