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3 Ways Video Elevates Business Connections

Video for Growing Business Connections

Business Connections & Video Production You would probably surprise yourself if you found out how much time you spend on the internet watching videos. While traditional media advertisements are still important, it’s becoming clear that video ads are rising in popularity. In 2021, it is expected that television ads will make up about a third of advertising budgets. On the

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Video Project: Travel Safe to Sisseton, SD

Sisseton, SD social media Video Project in South Dakota

Celebrating A Unique South Dakota Town Sisseton, SD is a vibrant town full of wonderful small businesses, beautiful art, and wondrous culture. It’s a great place to visit in northeast South Dakota. Recently, they needed to create a social media campaign to urge travelers to visit safely during the COVID-19 pandemic. They heard about the wonderful work we’ve done to

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5 Great Apps for Small Business Marketing

Small Business Marketing

There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch

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Are you marketing like a scientist? Here are 4 smart tips

marketing like a scientist

What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25

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How to plan marketing for social causes

Marketing for Social Causes

Marketing for Social Causes: Like Pieces of a Puzzle McQuillen Creative is dedicated to marketing for social causes as much as businesses. We have learned a lot from working with non-profits and fundraising consultants. When you’re putting together a campaign, it’s important to keep a few things in mind for your initial push. Your first posts are supposed to set

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Social Media Advertising: 5 Keys to Success

digital social media advertising

How to win at social media advertising Social media advertising and digital marketing is not rocket science. But you should always have a strategy for reaching goals. It’s an integral part of growing your social media following and reaching a more engaged audience in the process. There are two ways that a page can grow: organic reach and paid boosts.

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Online Conference Marketing for GSB

Online Conference Marketing

How We Did Non-profit Online Conference Marketing Businesses are seeing a need for online conference marketing in a new post-pandemic world. Fortunately, MCG’s marketing is ideal for businesses and non-profits. The novel coronavirus pandemic raged throughout the country in 2020. A longtime partner of ours, GSB, a non-profit fundraising organization, saw the need to reach its network of charitable and

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Online Community Management Services

Online Community Management

We had a unique request for online community management from a client for who we were building a website originally. Ben’s Repurposed Cabinetry is a Colorado-based business that takes high-quality kitchen cabinet sets and sells them to new home buyers or remodelers who are looking for a good deal. Our client put out the idea that he wanted to have

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GSB: Non-Profit Social Media

For over 40 years, GSB has been committed to guiding non-profits and congregations towards a more fulfilling mission. Their consultants provide solutions through successful capital campaigns, annual funds, stewardship development, and more. GSB depends on McQuillen Creative to produce high-quality non-profit social media posts to highlight their services, consultants, and insights. Non-profit social media requires a different approach to digital

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Finishing Touch Design Studio

Finishing Touch Design Studio is a full-service interior design studio based in Aberdeen, South Dakota. McQuillen Creative Group partnered with them to manage their Facebook page. The package included promotional posts, ads, holiday promotions, and a monthly video. Our video series highlighted Finishing Touch’s inventory, services, and location. Finishing Touch Design Studio is dedicated to providing its customers with friendly

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Ronayne Law Office on Facebook

Ronayne Law Office on Facebook

McQuillen Creative Group recently established Ronayne Law Office on Facebook, which marks the office’s first social media account. They are one of our first clients for our new online marketing services package, and we walked them through every step of the way. We work closely with the firm to make sure that we represent Ronayne Law Office on Facebook well.

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Social Media Marketing: MCG Social Media

McQuillen Creative Group has recently jumped into the online marketing space offering social media management services. The McQuillen philosophy for social media is that posts are meant for signs. Business owners are realizing the importance of having a social media presence, but they may not know how to optimize their online marketing. That’s where MCG comes in to help navigate

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Greetings from Aberdeen: A Social Contest

We just wrapped up the ‘Greetings from Aberdeen’ mural contest that helped our town beat back the pandemic blues and unite in a fun and social activity. We recently started up a social media and online marketing service at McQuillen Creative, and this was a great first test for us. Troy McQuillen had a great idea to bring the town

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Content Strategy: 4 Key Marketing Steps

Content Strategy for Social Media

Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations

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How to use Logos for Social Media: 3 Lessons

logos for social media

Using Logos for Social Media Explained There are 3.6 billion people on social media platforms worldwide. It’s important to stand apart by including your company’s logo when you’re creating branded content for social media. Images can be shared widely across social media platforms or even on Emails. So a branded image is important for letting people know who made it.

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Website Maintenance: Affordable vs Cheap

website maintenance header

Website maintenance that’s affordable without being cheap. That’s what McQuillen does. When you’ve built your website, the work has only just begun. Website maintenance is crucial to keeping your site fast, secure, and optimized. For instance, your website may crash and you’ll be left to deal with your hosting service’s customer support line. You’re losing business on a couple of

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3 Rules for a Great Newsletter Campaign

newsletter campaign

Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we

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