Marketing for Social Causes: Like Pieces of a Puzzle McQuillen Creative is dedicated to marketing for social causes as much as businesses. We have learned a lot from working with non-profits and fundraising consultants. When you’re putting together a campaign, it’s important to keep a few things in mind for your initial push. Your first posts are supposed to set
How to win at social media advertising Social media advertising and digital marketing is not rocket science. But you should always have a strategy for reaching goals. It’s an integral part of growing your social media following and reaching a more engaged audience in the process. There are two ways that a page can grow: organic reach and paid boosts.
How We Did Non-profit Online Conference Marketing Businesses are seeing a need for online conference marketing in a new post-pandemic world. Fortunately, MCG’s marketing is ideal for businesses and non-profits. The novel coronavirus pandemic raged throughout the country in 2020. A longtime partner of ours, GSB, a non-profit fundraising organization, saw the need to reach its network of charitable and
We just wrapped up the ‘Greetings from Aberdeen’ mural contest that helped our town beat back the pandemic blues and unite in a fun and social activity. We recently started up a social media and online marketing service at McQuillen Creative, and this was a great first test for us. Troy McQuillen had a great idea to bring the town
Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations
Using Logos for Social Media Explained There are 3.6 billion people on social media platforms worldwide. It’s important to stand apart by including your company’s logo when you’re creating branded content for social media. Images can be shared widely across social media platforms or even on Emails. So a branded image is important for letting people know who made it.
Table of Contents What We Do Cheap vs. Affordable Choosing McQuillen Creative Group Website maintenance that’s affordable without being cheap. Let’s talk about a scenario where website maintenance can create a huge headache for business owners who might not be savvy with their website. You just noticed that your website is down either because you tried visiting it yourself, or
Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we
Table of Contents How is your site affected? How does HTTPS work? What MCG can do for you What does it mean when your website says, “Connection is not secure?” It simply means that you are using an insecure HyperText Transfer Protocol (HTTP) rather than the protected Hyper Text Transfer Protocol Secure (HTTPS) to transmit data between your website and
MCG Logo Development Overview Country Legends Jukebox is a radio program that was started by longtime radio host Jay Dean. It hit the airwaves as a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated. I begin the logo design process by taking some
Logo Design for Sand Creek Animal Clinic Sand Creek Animal Clinic is located near a sandy creek outside of Woonsocket, SD. They are known for horse care, primarily for competitive sport horses like barrel racing, rodeos, roping, showing, etc. But they also service a lot of cattle and also will look at any small pet.They came to us to create a logo
Non Profits Need Effective Websites. It’s almost unheard of now days to run into a company or organization that doesn’t have a website of any sorts. Usually a company will have a crude, late 1990s website or one they cobbled together on a free website platform. Or they have one that the boss’s nephew’s son created, but has since joined
Advertising is Changing. Local Marketing is Different. You may be realizing that the way to market and advertise your business is a bit different these days. We have been in the marketing game for over 25 years, and we have striven to stay ahead of the game. Fortunately, our company gets how small businesses work. We’re not here to chew
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The proper right-hand curly apostrophe is the go-to mark when making contractions or indicating possession. For the most part, all of our software can produce the proper curled apostrophe when that key is typed. However, often when text is copied and pasted between programs, the apostrophe often gets converted to a “tick” mark or a mere vertical stroke. Unfortunately, few
We recently had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising as well as developing her website. Schwab Audiology Brand Development in Review When creating the logo, it was
Stopping Website Hackers: A Short Guide Criminal activity on the internet such as spamming and website hacking is, unfortunately, a fact of life. The reality is, if you have a website, it WILL be attacked by hackers or automated hacking software at some point. There are many reasons for this. In most cases, criminals like spammers and identity thieves are
Great Websites from Aberdeen, SD You Won’t Want to Miss How are we to know about great websites from Aberdeen? You’ll never see an ad on TV for graphic design services. The same goes for video production services. So why are we being bombarded with online and TV ads for website design services? This might cause you to think that
Quick…if you need a new website, just call us now: 605-226-3481. We fix website problems so you can get back to doing business. That is the kind of reliability you can expect when you work with us. McQuillen Creative Group has been designing websites in Aberdeen, SD since 2001. Many, many other web providing companies have come and gone in
You’ll never see an ad on TV for graphic design services. Same goes for video production services. So why are we being bombarded with online and TV ads for website design services? This might cause you to think that website production is easy. So easy in fact that any monkey in the world can whip them out. These companies have
