The Quill

3 Crucial Secrets to Successful Social Media Live Streams

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Social media live streams made easy

Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and influencers who want to grow within their industry and get more clients, customers, or followers.… Read more »

eCommerce Tips: 5 Ingenious Ways to Sell Online

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ecommerce

Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their efforts to reach a larger, more engaged audience than in recent years. Suddenly services like… Read more »

Got a Big Printing Project? 3 Costly Mishaps to Avoid

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Printing project mishaps

Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are lots of things to keep track of during a print job, you should remember the… Read more »

5 Major Steps to Avoid Phishing Scams

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avoid phishing scams with cyber security

Avoid phishing scams by focusing on digital security You can avoid phishing scams when you pay attention to who is sending you emails or calling your phone. Just know that one slip-up can spell doom for your business. If your website is hacked, you may be down for good. Unless you have tremendous, personal support from a provider, chances are your crisis won’t be readily addressed. But the team at MCG is here to provide… Read more »

3 Important Ways to Manage Marketing Automation

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Marketing Automation made easy with MCG

What exactly is marketing automation? Let’s say you’re running your own business, which means that you’re not only the seller but you’re also your own marketer, customers service rep, and manager. That’s probably too many hats to wear at one time, but we totally understand. We wear tons of marketing hats at McQuillen Creative, and that is why we often lean on marketing automation to lighten the work load. Automated Chat Services So how can… Read more »

3 Big Must-Know Secrets for Using Hashtags

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Advice for using hashtags on instagram and facebook

Using Hashtags For Beginners Depending on what generation you belong to, you either know this symbol (#) as a pound sign or a hashtag. You often see them used as a string of words within social media posts, but what is the purpose of these words? I work with small business owners who want to get into the social media space, but it’s hard to know where to start. I often see businesses use hashtags… Read more »

3 Ways Video Elevates Business Connections

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Video for Growing Business Connections

Business Connections & Video Production You should start thinking about hiring a videographer in Aberdeen, South Dakota. You would probably surprise yourself if you found out how much time you spend on the internet watching videos. While traditional media advertisements are still important, it’s becoming clear that video ads are rising in popularity. In 2021, it is expected that television ads will make up about a third of advertising budgets. On the digital end, online… Read more »

Video Project: Travel Safe to Sisseton, SD

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Sisseton, SD social media Video Project in South Dakota

Celebrating A Unique South Dakota Town Sisseton, SD is a vibrant town full of wonderful small businesses, beautiful art, and wondrous culture. It’s a great place to visit in northeast South Dakota. Recently, they needed to create a social media campaign to urge travelers to visit safely during the COVID-19 pandemic. They heard about the wonderful work we’ve done to promote South Dakota’s small towns and businesses on social media, so they came to us… Read more »

5 Great Apps for Small Business Marketing

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Small Business Marketing

There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch with technology because I depend on staying on top of trends for my job. Even… Read more »

Are you marketing like a scientist? Here are 4 smart tips

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marketing like a scientist

What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25 years is that we continue to experiment and innovate. We bring the quality of a… Read more »