Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into designing packages that people can’t help but pick up. So we will cover three areas… Read more »
Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are lots of things to keep track of during a print job, you should remember the… Read more »
MCG Logo Development Overview Country Legends Jukebox is a radio program that was started by longtime radio host Jay Dean. It hit the airwaves as a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated. I begin the logo design process by taking some time to research the country music radio industry, which was incredibly useful in this situation… Read more »
Logo Design for Sand Creek Animal Clinic Sand Creek Animal Clinic is located near a sandy creek outside of Woonsocket, SD. They are known for horse care, primarily for competitive sport horses like barrel racing, rodeos, roping, showing, etc. But they also service a lot of cattle and also will look at any small pet.They came to us to create a logo and give them the identity they needed. First, I took time to learn more about the client’s… Read more »
Non Profits Need Effective Websites. It’s almost unheard of now days to run into a company or organization that doesn’t have a website of any sorts. Usually a company will have a crude, late 1990s website or one they cobbled together on a free website platform. Or they have one that the boss’s nephew’s son created, but has since joined the Peace Corps. We were made aware of the fact that a local non-profit didn’t… Read more »
Advertising is Changing. Local Marketing is Different. You may be realizing that the way to market and advertise your business is a bit different these days. We have been in the marketing game for over 25 years, and we have striven to stay ahead of the game. Fortunately, our company gets how small businesses work. We’re not here to chew through your local marketing dollars. Instead, we are here to help you target local shoppers… Read more »
The proper right-hand curly apostrophe is the go-to mark when making contractions or indicating possession. For the most part, all of our software can produce the proper curled apostrophe when that key is typed. However, often when text is copied and pasted between programs, the apostrophe often gets converted to a “tick” mark or a mere vertical stroke. Unfortunately, few know the difference. In fact, this tick mark has become so prevalent in all media… Read more »
We recently had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising as well as developing her website. Schwab Audiology Brand Development in Review When creating the logo, it was important that I avoided the “easy option” of using an ear as the symbol. Instead, I… Read more »
One-Page Websites: A Quick Study on Elegant Simplicity One-page websites are becoming an increasingly attractive option for small businesses and organizations that have a focused mission or product. Needless to say, making an attractive and interesting website with only one true function proved to be a unique challenge. Our goal was to make an attractive, engaging site that looked impressive and professional while still being simple and user-friendly. We included an about paragraph describing their… Read more »
Office Peeps is a 55-year-old, family-owned office supply company located in Watertown and Huron, South Dakota. They specialize in office interior design, and their products and services include: Office supplies Office equipment and service Desktop and laptop computers Office furniture and interior design Janitorial supplies School supplies and furniture Scrapbooking supplies MCG has mainly been in charge of the website design and catalog covers for Office Peeps. After designing a responsive WordPress theme from scratch for… Read more »
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