McQuillen Creative Group, Inc.

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Category Archives: Identity Design

Need A Brand Audit? 3 Dangerous Signs To Look For

brand audit warning signs

Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another

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3 Critical Things to Know About Product Packaging

Product Packaging with MCG

Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information     What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into

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Got a Big Printing Project? 3 Costly Mishaps to Avoid

Printing project mishaps

Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are

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Schwab Audiology Brand Development

Schwab Audiology Brand Development

We recently had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising as well as developing her website. Schwab Audiology Brand Development in Review When creating the logo, it was

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Established Brand Reemerges with a Splash • Tri-State Water

Based in Northeast South Dakota, Tri-State Water was established in 1986. After getting great use out of their original brand image, they recently decided to modernize it in an effort to rebrand and reposition themselves in a growing and competitive market. As both our friends and office-water suppliers, Tri-State recently hired us for this exciting change! We developed a new logo, overhauled their website, and

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Helping Out Aberdeen’s Finest

This was one of the coolest projects I’ve had the privilege of designing. I was approached by the Aberdeen Police Department to design their new shoulder patch for their uniforms. They had originally wanted typical Aberdeen things, pheasants, wheat, South Dakota state shape, etc. After a few attempts we agreed on some more iconic, Aberdeen-specific items. They had a catalog

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