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Category Archives: Marketing

Content Strategy: 4 Key Marketing Steps

Content Strategy for Social Media

Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations

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How to use Logos for Social Media: 3 Lessons

logos for social media

Using Logos for Social Media Explained There are 3.6 billion people on social media platforms worldwide. It’s important to stand apart by including your company’s logo when you’re creating branded content for social media. Images can be shared widely across social media platforms or even on Emails. So a branded image is important for letting people know who made it.

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3 Rules for a Great Newsletter Campaign

newsletter campaign

Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we

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McQuillen Creative Gives SPURS a FREE Website

Non Profits Need Effective Websites. It’s almost unheard of now days to run into a company or organization that doesn’t have a website of any sorts. Usually a company will have a crude, late 1990s website or one they cobbled together on a free website platform. Or they have one that the boss’s nephew’s son created, but has since joined

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Is Your Local Marketing Difficult?

Local Marketing Experts

Advertising is Changing. Local Marketing is Different. You may be realizing that the way to market and advertise your business is a bit different these days. We have been in the marketing game for over 25 years, and we have striven to stay ahead of the game. Fortunately, our company gets how small businesses work. We’re not here to chew

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