MCG Logo Development Overview
Country Legends Jukebox is a radio program that was started by longtime radio host Jay Dean. It hit the airwaves as a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated.
I begin the logo design process by taking some time to research the country music radio industry, which was incredibly useful in this situation as I have next to no experience with country music. (This is not an isolated issue; I usually don’t have the first-hand experience with the industries I create logos for. It keeps the work exciting!)
Country Legends Jukebox: Step-By-Step Logo Development
The next step is to begin designing a selection of Country Legends Jukebox logo designs. I had to keep in mind that this wasn’t for a radio station but a radio show. My approach needed to be different. In my initial round of designs, I try to capture the feeling of classic country music. This imagery included things like a guitar, a pick, a cowboy hat, and western/rustic typefaces. Fun fact: Did you know there’s a metric ton of those types of fonts? I do now!
After presenting the Country Legends Jukebox logo options to Jay he immediately fell in love with every possible selection. Ok, I’m exaggerating, but he did respond well to each logo. Ultimately, he decided on the first option with only a small change: adding his signature (his name is part of the show, after all).
As you can see, I created a unique, notable symbol that satisfied Jay. I used my skills and expertise to make it stand out. It was an involved process, but the results were worth it. However, high-quality work isn’t something exclusive for big agencies – any designer can benefit by taking things seriously and learning as much as they can about the client and their business. The client will certainly appreciate you more because of it. -Eliot Lucas