Longtime radio host Jay Dean hit the airwaves with a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated.
I begin the logo design process by taking some time to research the client’s industry, which was incredibly useful in this situation as I have next to no experience with country music. (This is not an isolated issue; I usually don’t have first hand experience with the industries I create logos for. It keeps the work exciting!)
The next step is to begin designing selection of logo designs. I had to keep in mind that this wasn’t for a radio station but a radio show so the approach needed to be different. In my initial round of designs I try to capture the feeling of classic country music, things like a guitar, a pick, a cowboy hat, and western/rustic typefaces. Fun fact: Did you know there’s a metric ton of those types of fonts? I do now!
After presenting the logo options to Jay he immediately fell in love with every option. Ok, I’m exaggerating, but he really did respond well to each logo but ultimately decided on the first option with only a small change: adding his signature (his name is part of the show, after all).
As you can see, creating a unique, memorable symbol that makes it stand out is an involved process, but isn’t something that’s reserved for big agencies – any designer can benefit by taking things seriously and learning as much as they can about the client and their business. The client will certainly appreciate you more because of it. -Eliot Lucas