The marketing world is so full of buzzwords and industry-speak. So I wanted to dispel much of the complication. On May 18, I traveled to Watertown by invitation of their Chamber of Commerce. I was invited to speak to their young professional group about marketing and advertising. More specifically about how to allocate advertising dollars and social media advertising opportunities.
About 35 people attended the luncheon held at The Drake. My talk was rather informal and related to common sense advertising situations. I’m always sensitive to people who may have had a bad experience with a bigger agency. They didn’t really get what was promised or got nickel-and-dimed to death.
I also touched on the whole business of branding. There’s something wrong about the term branding and I feel it’s completely misunderstood in the biz. We had a good Q&A session afterward and I got a chance to speak to a few attendees one on one. Thanks so much to the Watertown Chamber for inviting me and providing a great lunch!
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