About this Project:

This TV commercial for Harr Motors in Aberdeen, South Dakota, is what folks in the advertising industry call a “doughnut.” Often times, car dealerships want to keep the same branding theme, while simultaneously swapping out specific products each week. But producing a “doughnut” can be a challenge. Instead of 30 seconds to tell our story, we get 12 to 13 seconds, which means we have to be concise. In this particular TV commercial, we showed a frustrated car owner’s tensions ease as she realized a new vehicle was on the horizon, and we were able to highlight both service and reliability.

If you need a TV commercial that is both effective and concise, visit our video production page to learn more.