About this Project:
In addition to remodeling, Vogl’s Woodworking in Webster, SD produces cabinets and closets for new homes and lake homes. They approached McQuillen Creative Group to establish their brand and the first step was to design their logo. Keeping in mind their trade, McQuillen Creative Group brought in elements of wood grain and rich wood colors in yellows, tans and reds. Along with using woodworking tools, the background of the logo lends the viewer quicker recognition as to what the business is and what it is about. The logo also kept in mind the craftsmanship used for each piece Vogl’s creates, giving special importance to the attention-to-detail in the logo, as well as bringing that feel of craftsmanship to it.
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