Responsive Design: A Perfect Solution for Websites

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Responsive design for websites means that users can view your site correctly on any screen as more people are using mobile devices. One of the biggest mindsets that business owners need to adjust is that a website is a “one and done” kind of deal.

Imagine that you moved in to a previously owned or newly built home. At a certain point, updates need to be made. You might not like all the walls that are blocking an open space layout or maybe the wallpaper is a bit too ‘grandma Ethel’ for your taste (nothing against grandma Ethel’s tastes).

Such is the necessary work that needs to go into owning a website. Design, functionality, and user experience standards are always changing. While it would be expensive to keep up with the crowd, there is one thing you can do to make the most necessary update: implementing responsive design.

Responsive Design: An Explainer

It’s only within the last 10 – 15 years that web design needed to go beyond the desktop layout of computers with square screens. Websites used to display multi-column interfaces that wouldn’t shift around easily if the window was resized. Even worse, is that sometimes the look of the site would compensate for the lack of space by making everything look tiny.

Before responsive design became a thing, there was mobile-first design. This was an imperfect, but necessary response to the increasing use of mobile technology. Companies invested in having two versions of the same site with one version that displayed on mobile phones and tablets along with another version designed for desktops.

This method proved to be expensive and time consuming. So a new, more responsive design became the standard. This new design approach did away with needing to create a mobile optimized site, because developers could now make sites respond to devices of any size in real time.

And it’s not just beneficial to mobile users. Responsive design can be helpful since 4K screens are becoming more common. Users have way more screen real estate to resize windows and create an optimized workspace. So when a site can respond to the resizing of the window, it makes life easier for the users.

Let’s Talk Numbers

One of the first staggering indicators of the changing landscape of internet use is in the mobile device market. Phones, tablets, wearables, and connected appliances are starting to dominate how people browse the web. Since 2015, the mobile percentage of website uses has increased to over 50%.

A big reason for this increase is the penetration of social media apps into the mobile market. With Facebook having nearly 3 billion users, a huge portion of that population uses the mobile app. In North America, over 60% of social network users are on a mobile app.

With these numbers of users on mobile devices, it’s important to have websites that cater to their platform. These websites should display correctly and load quickly. Google reported that as the time for a website to load increases, the chances that users will leave the site increases exponentially.

Responsive design for any device

We work hard to make sure websites are optimized for any device. This means we use responsive design to optimize the look and functionality of our clients’ websites.

Our Past Projects

At this point, you might be thinking that your website might seem a bit drab. If your website is more than a few years old, it might be time to revamp its look and functionality. Many of the websites we build have a responsive design, which automatically formats to fit small screens across devices. Ultimately, this is a less expensive option for building and maintaining a website.

Some of our recent work includes:
Bethesda of Aberdeen
Sioux Nation Ag
NovusWay Ministries
GSB Fundraising

We’re here to help you stand apart! MCG has your back with the best mobile website production with responsive design in the Aberdeen area. Call today for a free estimate if it’s time for you to make the switch! 605-226-3481 or email

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Contact McQuillen Creative

McQuillen Creative has been in the marketing game for over 25 years and we want to help your business. Do you need a responsive design for your website?

We offer development and management packages that scale with the needs of our clients. GIVE US A CALL and let’s see how we can create a perfect website for your business.

McQuillen Creative Group, Inc | 423 S Main St, Suite 1
Aberdeen, SD 57401 | 605.226.3481