We recently had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising as well as developing her website.
When creating the logo, it was important that I avoided the “easy option” of using an ear as the symbol. Instead, I designed the symbol to resemble the cochlea, the spiral-shaped interior of the human ear. I paired this symbol with classic type to establish a unique look that was both modern and sophisticated. The brand and the website was designed with that same philosophy in mind. -Eliot Lucas