The Quill

1 Major Way to Increase Your Social Reach

Social Reach Through Videos

Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your social media page. We have worked with several businesses to create short form social videos… Read more »

Need A New Website, Tune-Up, or an Overhaul?

4 Questions for New Websites

Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use them! There’s nothing wrong with taking a DIY approach to your website development, especially considering… Read more »

Schwab Audiology Brand Development

Schwab Audiology Brand Development

We recently had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising as well as developing her website. Schwab Audiology Brand Development in Review When creating the logo, it was important that I avoided the “easy option” of using an ear as the symbol. Instead, I… Read more »

Moving to the Hip Hub City

hub city 3

Hub City: In the Beginning… Aberdeen, the Hub City of the Dakotas was the place to locate when Easterners looked to pioneer the West. The railroads were racing one another to blanket uncharted territory with a web of tracks and communities. If you build railroads, people will settle the land. If you establish towns for the trains to stop in, you have a market for passengers and freight. It was a great plan that essentially… Read more »