Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into
Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are
There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch
MCG Logo Development Overview Country Legends Jukebox is a radio program that was started by longtime radio host Jay Dean. It hit the airwaves as a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated. I begin the logo design process by taking some
About this Project: When Beadle Floral, a local garden center, changed owners they came to McQuillen Creative Group to create their new identity. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: JR’s Furniture is a friendly, helpful, no-hassle furniture store selling new and pre-owned furniture. When they were looking to update their identity, they chose McQuillen Creative Group. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Every month we design and update the sales newsletter for Office Peeps. We try to present the products they select each month in a clean, professional design. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: The Aberdeen Parks and Recreation Department contacted MCG to design a brochure to highlight the history of Storybook Land, from its creation to the present day, including historical photos. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: In 2016, the Aberdeen Parks and Recreation Department had MCG design a special logo to celebrate the 40th Anniversary of Storybook Land. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: The Aberdeen Parks and Recreation Department contacted MCG to design a poster to promote Storybook Land to visitors to the state capitol in Pierre. We approached the design similar to a movie poster and utilized photography of the attractions at Storybook Land. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: The Aberdeen Parks and Recreation Department contacted MCG to design a series of large format, vinyl banners to be hung and great visitors at the Aberdeen Regional Airport. Each banner was designed to highlight the various sights and sounds for people to explore in Aberdeen. Visit our Graphic & Identity Design page to learn more about what we can
About this Project: Talk Story, Write Story guides teachers through personal writing so they can teach students to showcase their heritage, personalities and goals in essays that earn college admittance and scholarships. McQuillen Creative Group created a workbook for mentors to use in the writing workshop. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: SPURS is one of the oldest and largest therapeutic horseback riding centers in South Dakota. McQuillen Creative Group created a brochure to help inform, inspire and involve the community. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Over the last couple years we’ve helped Aberdeen’s finest with the design of their annual reports. The reports are meant to help give insight into crime trends, department structure, calls for service, and changes experienced each year. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: In addition to creating InsuraCrop’s logo and identity materials, we also had the opportunity to design a billboard for them. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Every year, the Aberdeen Downtown Association presents an original Murder Mystery Dinner Theater. Since the theme of plays differ each year, we get to highlight the themes through our poster designs, allowing us to explore new styles of illustration. The end result is always fun and exciting! Visit our Graphic & Identity Design page to learn more about what
About this Project: We had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising. Visit our Graphic & Identity Design page to learn more about what we can do for
About this Project: McQuillen Creative Group got to create a cookbook, a rare project for us, for Woman’s Day called, “Classic Cooking for Family and Friends.” With recipes featuring classic cooking, the design was laid out with high-quality photos and special attention was spent on the organization of the content. Visit our Graphic & Identity Design page to learn more about what
About this Project: Dakota Rising is a program meant to help teach and mentor up and coming entrepreneurs. McQuillen Creative Group created a brochure to help with recruitment for the program. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Aberdeen Magazine is a lifestyle and culture magazine for the Aberdeen community and region. Our goal is to champion our community, position it in a positive light, and promote those doing good things for our future. This magazine is distributed FREE to select households in Brown County. We anticipate Aberdeen Magazine will be collected, saved and shared.
About this Project: When a brand-new pawn shop was set to open it’s doors in Aberdeen, they turned to McQuillen Creative Group to craft a distinct identity. We created a logo that was closer in style to a retail store. We also created window signs to help complete the stores identity. Visit our Graphic & Identity Design page to learn more about
About this Project: Located in South Dakota, First Place Parts is the snowmobilers “One Stop Shop” for clothing, gear, aftermarket parts and accessories. First Place Parts initially approached McQuillen Creative Group to do the layout and design of their catalog, but along the way decided to refresh their logo as well. We created a logo that made snowmobiles synonymous with their
About this Project: When local grocery store, Kessler’s planned their inaugural Oktoberfest, they needed a distinct logo to help the event stand out. McQuillen Creative Group designed a fun, colorful logo that incorporated Kessler’s own logo while taking inspiration from traditional Oktoberfest design. Kessler’s used this logo in all of the events branding, including large beer steins. Visit our Graphic & Identity
About this Project: When Aberdeen original, Lang’s Audio, TV & Appliance wanted to give their logo a modern overhaul, they turned to McQuillen Creative Group. We retained the “L” from their original script logo to create a bold icon, while update the type with a clean, modern typeface. We developed both horizontal and vertical versions of their logo. Visit our Graphic
About this Project: Former co-founder of Super 8 Motels Inc., Ron Rivett, took his experience from the uber successful hotel chain and put it to use building My Place Hotels with his grandson Ryan Rivett. An economy hotel emphasizing in extended stays for the business traveler is My Place’s niche. Focusing on low prices with a quality stay, My Place
About this Project: We were approached to design a brochure for Wagner Area Horizons, a community leadership program designed for small, rural towns aimed at reducing poverty. There were looking for a clean, simple design. We were happy with the results and, more importantly, so was the client! Visit our Graphic & Identity Design page to learn more about what we can do
About this Project: Each year, McQuillen Creative Group teams up with AUCS to create a short, magazine-like publication with a custom cover tailored to the theme of each concert season’s theme. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: The challenge in producing Dacotah Bank’s Annual Report each year is to create a piece that highlights the work of their 34 full service banking locations as well as address the bank’s financial performance. We’re proud of the results! Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Dakota College came to McQuillen Creative Group out of Aberdeen, South Dakota, to give their Alumni Newsletters a visual overhaul. We developed a new name for the publication and a format that resembles a clean, modern magazine design. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: The Luther Springs Board, NovusWay Board and the Florida-Bahamas Synod authorized a campaign to secure the funding needed to complete their projects. McQuillen Creative Group was brought in to design a logo and campaign materials for the Mission Possible campaign. The logo incorporates the symbols found in Luther Springs and Lutherock’s individual logos and the strong use of red
About this Project: In addition to remodeling, Vogl’s Woodworking in Webster, SD produces cabinets and closets for new homes and lake homes. They needed a consistent image that reflected the quality of craftsmanship they put into each project. They sought us for video production, website design, logo design, brochure design, and business card design. Tools Used: WordPress CMS Responsive Design
About this Project: Presentation College is a faith-based educational institution in Aberdeen, SD, with several satellite campuses. For over 60 years they’ve maintained a modest student body of several hundred students. Several years back, they added a comprehensive athletics program that caused their enrollment to grow substantially. Subsequently, they embarked on an ambitious campus-building campaign to modernize their facilities. In
About this Project: Office Peeps is a 55-year-old, family-owned office supply company located in Watertown and Huron, South Dakota. They strive to make each customer happy by focusing on their great, personalized service. Not only are they the nicest people, but they are also the most fun. Office Peeps is always up for creative, retro designs that fit their quirky
About this Project: Luther Heights is a bible camp in central Idaho. The camp has been around since the early 1950’s and has been exploring the Bible with campers from all walks of life. In an effort to update their facilities at the camp, Luther Heights set out on a campaign, “Renewing the Legacy Now,” to raise money. The campaign
About this Project: Insurance Plus is one of Aberdeen’s local insurance companies. Working with numerous insurance companies, Insurance Plus is able to peruse the market for the best prices for coverage. In addition to great pricing, they also focus on personalized customer service. With this in mind, the billboards and message was focused on meeting with Insurance Plus agents in
About this Project: ACT, is Aberdeen’s thriving community theatre. Putting on theatre productions and musicals, the organization allows community members of all ages to get involved. With each play, musical or event, McQuillen Creative Group has the honor of developing the program cover and design. With each program featuring a different play or musical, inspiration from that show is used
About this Project: The Aberdeen Downtown Association is dedicated to growing and improving Aberdeen, South Dakota’s downtown. With the large task of guiding businesses downtown, the Downtown Association also puts on many community events in the downtown area. This all takes time and promotional material. Located in Aberdeen’s downtown area, McQuillen Creative Group has been working with the Downtown Association
About this Project: The Aberdeen Area Chamber of Commerce in South Dakota has been an established voluntary non-profit membership organization since 1884. The 630-member organization works together to expand and attract businesses in the area. As a way to help with their goal, they called upon McQuillen Creative Group to develop postcards highlighting the tourist attractions and benefits of living
About this Project: Bully’s Chop House, a local Aberdeen, SD steakhouse, is located in the Ramada Inn. True to its name, the chop house specializes in delicious meat entrees. When asked to develop their logo, McQuillen Creative Group used imagery along with a unique display of the name “Bully’s” to create a solid symbol for the chop house. Visit our
About this Project: Bovalink.com is an online platform where ranchers and cattle breeders can connect to sell cattle and semen. Focusing on driving sales and bids for each rancher, Bovalink.com looked to us to develop their brand. When developing Bovalink.com’s logo, it was important to keep in mind the medium it would be used on. With Bovalink.com’s main platform as
About this Project: Presentation College is a faith-based educational institution in Aberdeen, SD, with several satellite campuses. In 2012, under the leadership of a new president, they opted to modernize their communications pieces and contacted McQuillen Creative Group to help. The modernization also applied to Presentation College’s logo. Using a sans-serif font with PC’s signature cross with a twist, the
About this Project: Walker’s Flower Shop in Huron, South Dakota provides customers online and in their store with a variety of gift and special occasion arrangements. To represent their business, they looked to McQuillen Creative Group to design their logo. Using rich greens, oranges and reds, the logo offers a retro feel to a business that has been serving its
About this Project: Wild Oats, a former restaurant in downtown Aberdeen, South Dakota, looked to McQuillen Creative Group for a fun and vibrant logo to represent them. To keep with their goals, fun imagery of a donkey kicking a beer barrel lends a fun and friendly atmosphere. Along with the stylized text, the goal was definitely achieved and served the
About this Project: ProAg Supply partners with farmers in the Aberdeen area to provide liquid fertilizer, seed and parts. ProAg Supply needed a professional logo that would make customers confident in their knowledge of the business. Using blue and green, two colors that beckon to the lush green fields and blue skies, the descending circles hint at the services ProAg
We’ll Design, Warehouse, and Distribute All Your Newspaper Ads, Banner Ads, Magazine Ads, and Online Ads We’ve all been there. The newspaper calls you up, telling you they need your ad. Or, they need new pictures, logos, or headlines. You have to stop what you’re doing and deal with this headache or risk running an outdated ad. Or, worst yet,
About this Project: Helm Marine carries a variety of docks, boat lifts and trailers. New to the Aberdeen area, Helm Marine was looking for a brand that could introduce them as a professional and knowledgable business to purchase your boat accessories with. Once the Helm Marine logo was completed, business cards were done with FLOE Craft’s logo on it. As
About this Project: BIG Idea, a yearly competition among high school students, is a project McQuillen Creative Group is close too. Not only did MCG design and develop BIG Idea’s website and marketing material, they also judge the contestants logo design and print ad entries each year. As a team, McQuillen Creative Group helps choose the winner of the competition.
About this Project: Red Nation Furniture and Accessories needed a logo to represent their merchandise. Incorporating the iconic Native American imagery, the logo used deep reds, tans and black to showcase the typography and graphics, which created a strong and impressionable symbol. Visit our Graphic & Identity Design page to learn more about what we can do for you.
