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Articles tagged: identity design

3 Critical Things to Know About Product Packaging

Product Packaging with MCG

Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information     What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into

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Got a Big Printing Project? 3 Costly Mishaps to Avoid

Printing project mishaps

Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are

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InsuraCrop | Logo Design

insuracrop logo1

About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.


Kountze Memorial Lutheran Church | Logo Design

kountze logo1

About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.


CW Kessler Ranch | Logo Design

cwkessler logo1

About this Project: CW Kessler Ranch is a three generation family-operated ranch that sells all natural, locally-raised beef. They came to MCG to get a logo and we designed one with a rustic, ranch-style logo that sets them apart. Visit our Graphic & Identity Design page to learn more about what we can do for you.


Sand Creek Animal Clinic – Logo

sandcreek main

About this Project: Sand Creek Animal Hospital is located near a sandy creek near Woonsocket, SD. They are known for horse care, primarily for competitive sport horses like barrel racing, rodeos, roping, showing, etc. They also service a lot of cattle. They also will look at any small pet, but they are known for large animals. With that information in mind,

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Schwab Audiology | Identity Design

schwab stationary

About this Project: We had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising. Visit our Graphic & Identity Design page to learn more about what we can do for


Schwab Audiology | Logo Design

Schwab Audiology

About this Project: When creating this logo, it was important that we avoided the “easy option” of using an ear as the symbol. Instead, we designed the symbol to resemble the cochlea, the spiral-shaped interior of the human ear. We paired this symbol with classic type to establish a unique look that was both modern and sophisticated. Visit our Graphic & Identity Design page to learn

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My Place – Identity Design

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About this Project: Former co-founder of Super 8 Motels Inc., Ron Rivett, took his experience from the uber successful hotel chain and put it to use building My Place Hotels with his grandson Ryan Rivett. An economy hotel emphasizing in extended stays for the business traveler is My Place’s niche. Focusing on low prices with a quality stay, My Place

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