Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into
Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are
MCG Logo Development Overview Country Legends Jukebox is a radio program that was started by longtime radio host Jay Dean. It hit the airwaves as a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated. I begin the logo design process by taking some
About this Project: When Beadle Floral, a local garden center, changed owners they came to McQuillen Creative Group to create their new identity. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: JR’s Furniture is a friendly, helpful, no-hassle furniture store selling new and pre-owned furniture. When they were looking to update their identity, they chose McQuillen Creative Group. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Longtime radio host Jay Dean hit the airwaves with a show playing classic country hits. Jay came to McQuillen Creative Group to get a logo that reflected the classic country feel that his show celebrated. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: CW Kessler Ranch is a three generation family-operated ranch that sells all natural, locally-raised beef. They came to MCG to get a logo and we designed one with a rustic, ranch-style logo that sets them apart. Visit our Graphic & Identity Design page to learn more about what we can do for you.
About this Project: Sand Creek Animal Hospital is located near a sandy creek near Woonsocket, SD. They are known for horse care, primarily for competitive sport horses like barrel racing, rodeos, roping, showing, etc. They also service a lot of cattle. They also will look at any small pet, but they are known for large animals. With that information in mind,
About this Project: We had the pleasure of creating the brand for Schwab Audiology. As a native of Aberdeen, Dr. Elizabeth Falk Schwab returned to the area to open her own hearing healthcare clinic. Elizabeth brought us on board to help with designing her logo, stationery items, and print advertising. Visit our Graphic & Identity Design page to learn more about what we can do for
About this Project: When creating this logo, it was important that we avoided the “easy option” of using an ear as the symbol. Instead, we designed the symbol to resemble the cochlea, the spiral-shaped interior of the human ear. We paired this symbol with classic type to establish a unique look that was both modern and sophisticated. Visit our Graphic & Identity Design page to learn
About this Project: When a brand-new pawn shop was set to open it’s doors in Aberdeen, they turned to McQuillen Creative Group to craft a distinct identity. We created a logo that was closer in style to a retail store. We also created window signs to help complete the stores identity. Visit our Graphic & Identity Design page to learn more about
About this Project: Located in South Dakota, First Place Parts is the snowmobilers “One Stop Shop” for clothing, gear, aftermarket parts and accessories. First Place Parts initially approached McQuillen Creative Group to do the layout and design of their catalog, but along the way decided to refresh their logo as well. We created a logo that made snowmobiles synonymous with their
About this Project: When local grocery store, Kessler’s planned their inaugural Oktoberfest, they needed a distinct logo to help the event stand out. McQuillen Creative Group designed a fun, colorful logo that incorporated Kessler’s own logo while taking inspiration from traditional Oktoberfest design. Kessler’s used this logo in all of the events branding, including large beer steins. Visit our Graphic & Identity
About this Project: When Aberdeen original, Lang’s Audio, TV & Appliance wanted to give their logo a modern overhaul, they turned to McQuillen Creative Group. We retained the “L” from their original script logo to create a bold icon, while update the type with a clean, modern typeface. We developed both horizontal and vertical versions of their logo. Visit our Graphic
About this Project: Former co-founder of Super 8 Motels Inc., Ron Rivett, took his experience from the uber successful hotel chain and put it to use building My Place Hotels with his grandson Ryan Rivett. An economy hotel emphasizing in extended stays for the business traveler is My Place’s niche. Focusing on low prices with a quality stay, My Place
About this Project: Former co-founder of Super 8 Motels Inc., Ron Rivett, took his experience from the uber successful hotel chain and put it to use building My Place Hotels with his grandson Ryan Rivett. An economy hotel emphasizing in extended stays for the business traveler is My Place’s niche. Focusing on low prices with a quality stay, My Place
About this Project: In addition to remodeling, Vogl’s Woodworking in Webster, SD produces cabinets and closets for new homes and lake homes. They needed a consistent image that reflected the quality of craftsmanship they put into each project. They sought us for video production, website design, logo design, brochure design, and business card design. Tools Used: WordPress CMS Responsive Design
About this Project: Bovalink.com is an online platform where ranchers and cattle breeders can connect to sell cattle and semen. Focusing on driving sales and bids for each rancher, Bovalink.com looked to us to develop their brand. When developing Bovalink.com’s logo, it was important to keep in mind the medium it would be used on. With Bovalink.com’s main platform as
About this Project: Presentation College is a faith-based educational institution in Aberdeen, SD, with several satellite campuses. In 2012, under the leadership of a new president, they opted to modernize their communications pieces and contacted McQuillen Creative Group to help. The modernization also applied to Presentation College’s logo. Using a sans-serif font with PC’s signature cross with a twist, the
About this Project: Red Nation Furniture and Accessories needed a logo to represent their merchandise. Incorporating the iconic Native American imagery, the logo used deep reds, tans and black to showcase the typography and graphics, which created a strong and impressionable symbol. Visit our Graphic & Identity Design page to learn more about what we can do for you.
