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Articles tagged: McQuillen Creative Group

Need A Brand Audit? 3 Dangerous Signs To Look For

brand audit warning signs

Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another

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3 Critical Things to Know About Product Packaging

Product Packaging with MCG

Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information     What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into

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Need A New Website, Tune-Up, or an Overhaul?

4 Questions for New Websites

Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use

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6 Great Business Video Ideas

Business video ideas worth thinking about.

Table of Contents Discussing Business Video Production Discussing Ideas for your Project Making Your Project a Reality Let’s Talk Business Video Production Have you been thinking about business video ideas? McQuillen Creative can help you go beyond the stock standard recruiting or training video. Back in the time of the dinosaurs (in technology years), business video was seen as something

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Responsive Design: A Perfect Solution for Websites

Responsive design illustration

Table of Contents About Responsive Web Design Website & Mobile Statistics MCG’s Work Responsive design for websites means that users can view your site correctly on any screen as more people are using mobile devices. One of the biggest mindsets that business owners need to adjust is that a website is a “one and done” kind of deal. Imagine that

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3 Crucial Secrets to Successful Social Media Live Streams

Social media live streams made easy

Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and

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eCommerce Tips: 5 Ingenious Ways to Sell Online

ecommerce

Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their

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5 Major Steps to Avoid Phishing Scams

avoid phishing scams with cyber security

Avoid phishing scams by focusing on digital security You can avoid phishing scams when you pay attention to who is sending you emails or calling your phone. Just know that one slip-up can spell doom for your business. If your website is hacked, you may be down for good. Unless you have tremendous, personal support from a provider, chances are

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5 Great Apps for Small Business Marketing

Small Business Marketing

There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch

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Are you marketing like a scientist? Here are 4 smart tips

marketing like a scientist

What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25

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How to plan marketing for social causes

Marketing for Social Causes

Marketing for Social Causes: Like Pieces of a Puzzle McQuillen Creative is dedicated to marketing for social causes as much as businesses. We have learned a lot from working with non-profits and fundraising consultants. When you’re putting together a campaign, it’s important to keep a few things in mind for your initial push. Your first posts are supposed to set

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How to use Logos for Social Media: 3 Lessons

logos for social media

Using Logos for Social Media Explained There are 3.6 billion people on social media platforms worldwide. It’s important to stand apart by including your company’s logo when you’re creating branded content for social media. Images can be shared widely across social media platforms or even on Emails. So a branded image is important for letting people know who made it.

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Website Maintenance: Affordable vs Cheap

website maintenance header

Table of Contents What We Do Cheap vs. Affordable Choosing McQuillen Creative Group Website maintenance that’s affordable without being cheap. Let’s talk about a scenario where website maintenance can create a huge headache for business owners who might not be savvy with their website. You just noticed that your website is down either because you tried visiting it yourself, or

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What it means when your website says “connection is not secure.”

connection is not secure

Table of Contents How is your site affected? How does HTTPS work? What MCG can do for you What does it mean when your website says, “Connection is not secure?” It simply means that you are using an insecure HyperText Transfer Protocol (HTTP) rather than the protected Hyper Text Transfer Protocol Secure (HTTPS) to transmit data between your website and

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Dacotah Bank – TV Commercial

About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s an update to their long standing Holiday TV Commercial. Visit our video production page to learn more about what we can do for you.


Dacotah Bank – TV Commercial

About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s the third Dacotah Bank commercial we’ve produced this year which expand upon the individual areas that Dacotah Bank handles. This one highlights the benefits of their ID theft protection program

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Huron Regional Medical Center – TV Commercial

About this Project: Video Production Aberdeen, South Dakota – McQuillen Creative Group was commissioned with creating a uniquely positive campaign.  What better way to produce a series of positive Television commercials than with compliments and health tips straight from the doctors themselves? This particular commercial highlights their pediatrics specialty. Visit our video production page to learn more about what we

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The Alexander Mitchell Public Library – Web Video

  About this Project: Video Production in Aberdeen by McQuillen Creative – Aberdeen’s public library is used more and more by a growing population. In this video produced by McQuillen Creative Group, you can learn how our Alexander Mitchell Public Library has evolved to accommodate emerging technologies and more ways of learning. Visit our video production page to learn more

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Dakota Rising – Brochure Design

About this Project: Dakota Rising is a program meant to help teach and mentor up and coming entrepreneurs. McQuillen Creative Group created a brochure to help with recruitment for the program. Visit our Graphic & Identity Design page to learn more about what we can do for you.


Aberdeen Magazine – Magazine Design

About this Project: Aberdeen Magazine is a lifestyle and culture magazine for the Aberdeen community and region. Our goal is to champion our community, position it in a positive light, and promote those doing good things for our future. This magazine is distributed FREE to select households in Brown County. We anticipate Aberdeen Magazine will be collected, saved and shared.

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How to Make Fundraising Videos

There comes a time when non-profits need to raise money. Our experience in fundraising (fundraising) has primarily been with our association with GSB Fundraising. GSB has been helping non-profits for more than 30 years do amazing things. We are an associate partner with this reputable organization, and one of the things we provide is collateral material for many of their campaigns.

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