Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another
Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into
Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use
Table of Contents Discussing Business Video Production Discussing Ideas for your Project Making Your Project a Reality Let’s Talk Business Video Production Have you been thinking about business video ideas? McQuillen Creative can help you go beyond the stock standard recruiting or training video. Back in the time of the dinosaurs (in technology years), business video was seen as something
Table of Contents About Responsive Web Design Website & Mobile Statistics MCG’s Work Responsive design for websites means that users can view your site correctly on any screen as more people are using mobile devices. One of the biggest mindsets that business owners need to adjust is that a website is a “one and done” kind of deal. Imagine that
Table of Contents The Value of Digital Advertising Digital Ads That Connect Keeping Tabs on Customers Digital Marketing with McQuillen Creative Digital Advertising: Are You Getting the Best Value? Digital advertising is becoming a bigger influence for marketing budgets. However, it’s really easy to get it wrong if you don’t have a plan. We’ve written about social advertising before, but
Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and
Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their
Avoid phishing scams by focusing on digital security You can avoid phishing scams when you pay attention to who is sending you emails or calling your phone. Just know that one slip-up can spell doom for your business. If your website is hacked, you may be down for good. Unless you have tremendous, personal support from a provider, chances are
There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch
What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25
Marketing for Social Causes: Like Pieces of a Puzzle McQuillen Creative is dedicated to marketing for social causes as much as businesses. We have learned a lot from working with non-profits and fundraising consultants. When you’re putting together a campaign, it’s important to keep a few things in mind for your initial push. Your first posts are supposed to set
How to win at social media advertising Social media advertising and digital marketing is not rocket science. But you should always have a strategy for reaching goals. It’s an integral part of growing your social media following and reaching a more engaged audience in the process. There are two ways that a page can grow: organic reach and paid boosts.
We just wrapped up the ‘Greetings from Aberdeen’ mural contest that helped our town beat back the pandemic blues and unite in a fun and social activity. We recently started up a social media and online marketing service at McQuillen Creative, and this was a great first test for us. Troy McQuillen had a great idea to bring the town
Table of Contents What We Do Cheap vs. Affordable Choosing McQuillen Creative Group Website maintenance that’s affordable without being cheap. Let’s talk about a scenario where website maintenance can create a huge headache for business owners who might not be savvy with their website. You just noticed that your website is down either because you tried visiting it yourself, or
Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we
Table of Contents How is your site affected? How does HTTPS work? What MCG can do for you What does it mean when your website says, “Connection is not secure?” It simply means that you are using an insecure HyperText Transfer Protocol (HTTP) rather than the protected Hyper Text Transfer Protocol Secure (HTTPS) to transmit data between your website and
About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s the third Dacotah Bank commercial we’ve produced this year which expand upon the individual areas that Dacotah Bank handles. This one highlights the benefits of their ID theft protection program
About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s the first Dacotah Bank TV Commercial we’ve produced this year which expands upon the individual areas that Dacotah Bank handles. This one highlights their Mortgage services. Visit our video production
About this Project: Video Production in Aberdeen by McQuillen Creative – Aberdeen’s public library is used more and more by a growing population. In this video produced by McQuillen Creative Group, you can learn how our Alexander Mitchell Public Library has evolved to accommodate emerging technologies and more ways of learning. Visit our video production page to learn more
About this Project: Video Production in Aberdeen by McQuillen Creative – Leading Edge Technologies came to McQuillen Creative Group with the goal of showing off their unique mobile application The Load Judge, which monitors the filling of grain trucks. And most importantly, they wanted the video have some “swagger.” Does your business need a video with some swagger? Visit our video production page
About this Project: Video Production in Aberdeen by McQuillen Creative – Northern State University has been preparing bright students for their bright futures since 1901. For this particular campaign, NSU came to McQuillen Creative Group with an idea already in mind. From there, we finalized the script, secured the talent, location, and props, taking the idea to completion. Visit our video production page to learn
Quick…if you need a new website, just call us now: 605-226-3481. We fix website problems so you can get back to doing business. That is the kind of reliability you can expect when you work with us. McQuillen Creative Group has been designing websites in Aberdeen, SD since 2001. Many, many other web providing companies have come and gone in
About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s the second Dacotah Bank commercial we’ve produced this year which expand upon the individual areas that Dacotah Bank handles. This one highlights the benefits of retail banking, specifically the
About this Project: TV Commercial and Video Production in Aberdeen, South Dakota At Jan Busse Ford Pioneer Garage, they are proud of their past service. They have dedicated years to building trust with the community. Jan Busse Ford looks forward to fulfilling the vehicle parts and service needs of future customers. They are located in Highmore, South Dakota. Busse came
About this Project: TV Production Aberdeen, South Dakota – Bethesda Adult Day Health Center allows seniors the opportunity to visit and be included in multiple activities including: bathing, hair cuts, exercise, movies, games, and much more! McQuillen Creative Group was asked to make this commercial to show off all of the stuff a person can do at the ADHC at
About this Project: When a company has been around for 50 years, they must be doing something right. When we were contacted by Stan’s Inc. of Alpena, South Dakota, we had the great privilege of capturing the legacy of owner Stan Kaufman. Not only has Stan built a number of highly reputable businesses, but he’s also prepared them for a
About this Project: Video Production in Aberdeen by McQuillen Creative – Northern State University has been preparing bright students to become exceptional teachers since 1901. After reaching out to McQuillen Creative Group for a new campaign, the idea of interviewing children arose and it was an instant hit. See where students think teachers come from in this new TV commercial
