The marketing world is so full of buzzwords and industry-speak. So I wanted to dispel much of the complication. On May 18, I traveled to Watertown by invitation of their Chamber of Commerce. I was invited to speak to their young professional group about marketing and advertising. More specifically about how to allocate advertising dollars and social media advertising opportunities. About 35 people attended the luncheon held at The Drake. My talk was rather informal… Read more »