For a recent bunch of commercials we found ourselves needing props and locations that didn’t exist. I wrote one commercial which called for two competing business that were located side by side. So we found an unmarked building and shot the commercial there. We made up two signs, one for each fictitious business, as well as “closed” signs. I designed the fake business signs and had a local sign company output them onto real sign material. I applied them to the doors, then ripped them off immediately following the shoot. The “Closed” signs were just printed on paper and stuck to matte board.
Because we couldn’t find just the right location (which didn’t reflect a lot of snow too) we planned a special effect to add some distance between the two businesses. The concept of this spot is that a business lost everything because they weren’t properly insured.
Here’s the finished spot:
For another spot, we needed a fake “Cheetos” bag of cheese puffs. So I designed a simple package, output it on vinyl material and had it applied to a real Cheetos bag. The vinyl was nice and thin so the bag still “performed” like a real foil bag.
And this is not BIG budget stuff folks. Because we are a shop of experienced capable designers, and because we have local suppliers, this type of set dressing does not substantially add to the cost. We’re quick and efficient and handle every budget as if we were paying for it ourselves. – Troy McQuillen