McQuillen Creative Group, Inc.

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1 Major Way to Increase Your Social Reach

Social Reach Through Videos

Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your

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2 Common and Costly Internet Scams to Avoid

Internet Scams You Should Avoid

Internet scams continue to run rampant It’s that time of year again when small businesses and non-profit organizations start to ramp up their productivity. And with that increase in workloads, savvy fraudsters start hunting for victims. We often get panicked calls from our clients when they get calls or letters in the mail about their domain expiring or their site

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Local Website Managers in South Dakota

local website managers video thumbnail

Table of Contents The Website Management Jungle What You Get with McQuillen Creative Group Don’t let sub-par service get you down What are Quality Local Website Managers Worth? Website managers are a dime-a-dozen, but finding reliable, responsive, and local website managers can be a huge challenge. Looking for local website managers based in Aberdeen, South Dakota can be difficult, because

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Need A Brand Audit? 3 Dangerous Signs To Look For

brand audit warning signs

Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another

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Create a Legacy Video to Celebrate Your History

Legacy Video Production with MCG

Table of Contents Why You Need A Legacy Video What a Legacy Video Needs Why Choose MCG Video production can be an awfully daunting project to take on if you don’t have the staff available with the skills and expertise needed. And if you’re planning to create a legacy video for historical preservation, that problem can seem even larger. Choosing

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3 Critical Things to Know About Product Packaging

Product Packaging with MCG

Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information     What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into

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Need A New Website, Tune-Up, or an Overhaul?

4 Questions for New Websites

Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use

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6 Great Business Video Ideas

Business video ideas worth thinking about.

Table of Contents Discussing Business Video Production Discussing Ideas for your Project Making Your Project a Reality Let’s Talk Business Video Production Have you been thinking about business video ideas? McQuillen Creative can help you go beyond the stock standard recruiting or training video. Back in the time of the dinosaurs (in technology years), business video was seen as something

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Responsive Design: A Perfect Solution for Websites

Responsive design illustration

Table of Contents About Responsive Web Design Website & Mobile Statistics MCG’s Work Responsive design for websites means that users can view your site correctly on any screen as more people are using mobile devices. One of the biggest mindsets that business owners need to adjust is that a website is a “one and done” kind of deal. Imagine that

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4 Tips for Super Effective Digital Advertising

Digital Advertising tips from MCG

Table of Contents The Value of Digital Advertising Digital Ads That Connect Keeping Tabs on Customers Digital Marketing with McQuillen Creative Digital Advertising: Are You Getting the Best Value? Digital advertising is becoming a bigger influence for marketing budgets. However, it’s really easy to get it wrong if you don’t have a plan. We’ve written about social advertising before, but

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3 Crucial Secrets to Successful Social Media Live Streams

Social media live streams made easy

Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and

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eCommerce Tips: 5 Ingenious Ways to Sell Online

ecommerce

Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their

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Got a Big Printing Project? 3 Costly Mishaps to Avoid

Printing project mishaps

Printing projects can be easy to screw up if you miss the details… We understand that outside of basic office printing, it can feel daunting to work on a major printing project. For us, we work closely with clients and printing companies to make sure everything is accurate. But maybe you’re the DIY type of business owner. While there are

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5 Major Steps to Avoid Phishing Scams

avoid phishing scams with cyber security

Avoid phishing scams by focusing on digital security You can avoid phishing scams when you pay attention to who is sending you emails or calling your phone. Just know that one slip-up can spell doom for your business. If your website is hacked, you may be down for good. Unless you have tremendous, personal support from a provider, chances are

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3 Important Ways to Manage Marketing Automation

Marketing Automation made easy with MCG

What exactly is marketing automation? Let’s say you’re running your own business, which means that you’re not only the seller but you’re also your own marketer, customers service rep, and manager. That’s probably too many hats to wear at one time, but we totally understand. We wear tons of marketing hats at McQuillen Creative, and that is why we often

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3 Big Must-Know Secrets for Using Hashtags

Advice for using hashtags on instagram and facebook

Using Hashtags For Beginners Depending on what generation you belong to, you either know this symbol (#) as a pound sign or a hashtag. You often see them used as a string of words within social media posts, but what is the purpose of these words? I work with small business owners who want to get into the social media

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3 Ways Video Elevates Business Connections

Video for Growing Business Connections

Business Connections & Video Production You should start thinking about hiring a videographer in Aberdeen, South Dakota. You would probably surprise yourself if you found out how much time you spend on the internet watching videos. While traditional media advertisements are still important, it’s becoming clear that video ads are rising in popularity. In 2021, it is expected that television

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Video Project: Travel Safe to Sisseton, SD

Sisseton, SD social media Video Project in South Dakota

Celebrating A Unique South Dakota Town Sisseton, SD is a vibrant town full of wonderful small businesses, beautiful art, and wondrous culture. It’s a great place to visit in northeast South Dakota. Recently, they needed to create a social media campaign to urge travelers to visit safely during the COVID-19 pandemic. They heard about the wonderful work we’ve done to

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5 Great Apps for Small Business Marketing

Small Business Marketing

There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch

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Are you marketing like a scientist? Here are 4 smart tips

marketing like a scientist

What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25

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