Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your social media page. We have worked with several businesses to create short form social videos… Read more »
Internet scams continue to run rampant It’s that time of year again when small businesses and non-profit organizations start to ramp up their productivity. And with that increase in workloads, savvy fraudsters start hunting for victims. We often get panicked calls from our clients when they get calls or letters in the mail about their domain expiring or their site being taken off Google. These are most likely scams, because your site won’t get taken… Read more »
Table of Contents The Website Management Jungle What You Get with McQuillen Creative Group Don’t let sub-par service get you down What are Quality Local Website Managers Worth? Website managers are a dime-a-dozen, but finding reliable, responsive, and local website managers can be a huge challenge. Looking for local website managers based in Aberdeen, South Dakota can be difficult, because some will rip you off or lock you in a contract and then stop responding… Read more »
Table of Contents The Trap of the “Same Old” The Way it’s Always Been Done Blues Starting Off On The Right Foot Talking Strategy with McQuillen Creative Group Why Would You Need A Brand Audit Have you been able to align your brand across your workers, management, and customers? If it’s not, you may be wasting ad dollars. In another way, have you also felt like your brand lacks a certain ‘oomph?’ Lastly, if it… Read more »
Table of Contents Why You Need A Legacy Video What a Legacy Video Needs Why Choose MCG Video production can be an awfully daunting project to take on if you don’t have the staff available with the skills and expertise needed. And if you’re planning to create a legacy video for historical preservation, that problem can seem even larger. Choosing the right video production company can be tricky for families, businesses, and organizations. When you’re… Read more »
Table of Contents The Importance of Identity Design Components of Designing Product Packaging Creating a Hierarchy of Information What Product Packaging Means for You If you’re selling something, your product packaging should get people excited to try or buy your stuff. If it’s bland, then you might need some help. There is tons of work that goes into designing packages that people can’t help but pick up. So we will cover three areas… Read more »
Table of Contents How should your new website look and work? What’s the cost of building a website? What should you invest into hosting and security? How much is site visibility worth? New Website, New You, New Questions If you’re an avid podcast listener, you may have heard ads for website builders that are so easy a child could use them! There’s nothing wrong with taking a DIY approach to your website development, especially considering… Read more »
Table of Contents Discussing Business Video Production Discussing Ideas for your Project Making Your Project a Reality Let’s Talk Business Video Production Have you been thinking about business video ideas? McQuillen Creative can help you go beyond the stock standard recruiting or training video. Back in the time of the dinosaurs (in technology years), business video was seen as something that needed to be shaken up with goofy scenarios and over-the-top acting to keep people’s… Read more »
Table of Contents About Responsive Web Design Website & Mobile Statistics MCG’s Work Responsive design for websites means that users can view your site correctly on any screen as more people are using mobile devices. One of the biggest mindsets that business owners need to adjust is that a website is a “one and done” kind of deal. Imagine that you moved in to a previously owned or newly built home. At a certain point,… Read more »
Table of Contents The Value of Digital Advertising Digital Ads That Connect Keeping Tabs on Customers Digital Marketing with McQuillen Creative Digital Advertising: Are You Getting the Best Value? Digital advertising is becoming a bigger influence for marketing budgets. However, it’s really easy to get it wrong if you don’t have a plan. We’ve written about social advertising before, but this time we want to talk about creating ads, tracking customers and qualifying leads. Being… Read more »
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