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Category Archives: MCG Staff

3 Rules for a Great Newsletter Campaign

newsletter campaign

Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we

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Marketing Demystification for SD Marketers

Marketing demystification for young professionals

The marketing world is so full of buzzwords and industry-speak. So I wanted to dispel much of the complication. On May 18, I traveled to Watertown by invitation of their Chamber of Commerce. I was invited to speak to their young professional group about marketing and advertising. More specifically about how to allocate advertising dollars and social media advertising opportunities.

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