Last year we had a chance to work with the economic development folks over in Webster, SD. They needed a brochure designed to help them position themselves as a great place to plant a business. Their industrial park has several businesses that all feed off one another. One makes pipes, another powder coats them, for example. So when they go to trade shows to talk to businesses looking for new homes, they needed a brochure to make the case. And I wasn’t too keen on their current logo. So I made them a new one. We also needed to come up with a slogan. Geared for Industry was the chosen slogan and works on an industrial level, and on a recreational level. It seems companies want to locate where their employees can have a good time. And that’s what great about our area. If people want a good steady job to support their family first, then their hunting and fishing second, this is the place for them.
Sure this logo has a lot in it, but it still works. The walleye is a very common image; it keeps cropping up on lots of outdoorsy things. I noticed it on the “Lunkers” restaurant sign outside of Watertown. I can’t determine where it originated. I did however, draw this one from a crude, low-res image provided by the client. I like to do these “crest” style logos. Several of mine have ended up in a book of logos published by Logo Lounge. – Troy McQuillen