Sand Creek Animal Clinic is located near a sandy creek outside of Woonsocket, SD. They are known for horse care, primarily for competitive sport horses like barrel racing, rodeos, roping, showing, etc. But they also service a lot of cattle and also will look at any small pet.They came to us to create a logo and give them the identity they needed.
First, I took time to learn more about the client’s industry and looked at emerging trends in the marketplace. During this process I also reviewed the logo designs of other animal clinics, taking note of what makes one logo good and others not so good.
At this point, I began the (fun part) design process and developed a diverse selection of logo options for the client to review. I always try to make each option distinct from each other, while still resonating with the client and their customers. It’s often easier said than done.
After presenting the logo options we receive feedback from the client and made the changes to the chosen design. It’s essential to be open-minded to the opinions of others and experiment with the changes they suggest and utilize them to improve upon your work. There’s no mystery to a good logo design. If you understand your client’s requirements and follow a sound design process, the outcome will certainly be great. -Eliot Lucas