What exactly is marketing automation?

Let’s say you’re running your own business, which means that you’re not only the seller but you’re also your own marketer, customers service rep, and manager. That’s probably too many hats to wear at one time, but we totally understand. We wear tons of marketing hats at McQuillen Creative, and that is why we often lean on marketing automation to lighten the work load.

Automated Chat Services

So how can marketing automation help your business succeed? For one thing, automation allows you to interact directly with your customers to foster leads, receive feedback, or take in customer support issues. If you have a website or a Facebook page, there are options for setting up a “chat bot,” which can engage with existing and potential customers.

If you have a Facebook page, you can directly implement a chat bot to engage with anyone who visits your page. This is a helpful way to stay in touch with your clients or customers who have questions or issues that need to be addressed. It’s also a helpful tool for when people visit your page or website.

If you want to integrate chat bots into your website, software you should consider includes, Chatfuel, Botsify, and Mobile Monkey.

Email Marketing Automation

One of the biggest impacts you can make with your marketing efforts is to build a list of your most dedicated customers and start email marketing campaigns. And if you have a website, you should create a form that allows you to bring in new subscribers.

But what should you do after people sign up for your list?

It would be tedious and time-consuming to have to create a custom email for every new subscriber you get. That is why it’s important to create a series of follow-up emails for your new subscribers. This process is called “on-boarding” and it’s an easy way to get your subscribers to buy in to your campaign, services, or products.

Email marketing services like Active Campaign, MailChimp, and Constant Contact have great automation tools that can send emails automatically to customers who engage the most with your emails or even abandon their cart on your e-commerce site.

Marketing automation in motion

You’ll have more time to do important business stuff when you automate your marketing. Abstract vector created by vectorjuice – www.freepik.com

Social Media Automation

Another important approach to marketing automation is to use tools that let you schedule social media posts for future dates. We’ve talked about content marketing strategies before on this site, and automation tools are helpful for executing your plan.

If your focus is solely on one social network like Facebook, you can schedule as many posts as you like for future dates. Additionally, Facebook has tied Instagram with its publishing tools, which means that you can also push posts to that platform as well.

If you are spread across more social networks, there are automation tools like Buffer, Later, and Hootsuite that can handle your social media automation.

Is Marketing Automation Right For You?

Lastly, the most important thing you should remember about marketing automation is that it gives you options. You can dedicate more time to the general operation of your business or larger social media campaigns. It also helps create a consistent flow of content for your social media efforts.

At McQuillen Creative Group, we utilize all the tools above to help our clients have a consistent presence on social media. If you don’t feel like you’re getting the most from your social media, you might need a more comprehensive plan. We work with local and nation-wide clients to create strategies that produce results. Call us today to find out how we can improve your digital marketing.


Contact McQuillen Creative

McQuillen Creative has been in the marketing game for over 25 years and we want to help your business. Do you need help with your social media presence? We offer month-to-month packages that scale with the needs of our clients. GIVE US A CALL and let’s see how we can create a strategy for your social media presence.

McQuillen Creative Group, Inc | 423 S Main St, Suite 1

Aberdeen, SD 57401 | 605.226.3481 | MCQUILLENCREATIVE.COM | MCQUILLEN CREATIVE ON FACEBOOK