The Quill

Online Conference Marketing for GSB

by

Online Conference Marketing

How We Did Non-profit Online Conference Marketing Businesses are seeing a need for online conference marketing in a new post-pandemic world. Fortunately, MCG’s marketing is ideal for businesses and non-profits. The novel coronavirus pandemic raged throughout the country in 2020. A longtime partner of ours, GSB, a non-profit fundraising organization, saw the need to reach its network of charitable and congregational leadership. This was a unique challenge for the organization. The word Zoom had changed… Read more »

Content Strategy: 4 Key Marketing Steps

by

Content Strategy for Social Media

Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations that do social media the right way. Content strategists plan social media posts weeks and… Read more »

3 Rules for a Great Newsletter Campaign

by

newsletter campaign

Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we transformed the newsletters into a quick, digestible legislative brief. We then supplemented our policy newsletter… Read more »