The Quill

Are you marketing like a scientist? Here are 4 smart tips

marketing like a scientist

What do we mean by “marketing like a scientist?” It’s not as ridiculous as it sounds, but marketing can be boiled down to a science. It’s why McQuillen Creative Group was created. The owner, Troy McQuillen likes to tinker with ideas in the design, development, and marketing world. And the reason why MCG has been in business for over 25 years is that we continue to experiment and innovate. We bring the quality of a… Read more »

How to plan marketing for social causes

Marketing for Social Causes

Marketing for Social Causes: Like Pieces of a Puzzle McQuillen Creative is dedicated to marketing for social causes as much as businesses. We have learned a lot from working with non-profits and fundraising consultants. When you’re putting together a campaign, it’s important to keep a few things in mind for your initial push. Your first posts are supposed to set a tone for messages to come. Initially, you’ll want to create a checklist for these… Read more »

Social Media Advertising: 5 Keys to Success

digital social media advertising

How to win at social media advertising Social media advertising and digital marketing is not rocket science. But you should always have a strategy for reaching goals. It’s an integral part of growing your social media following and reaching a more engaged audience in the process. There are two ways that a page can grow: organic reach and paid boosts. If you manage your own Facebook page, you may see Facebook urge you to “boost”… Read more »

Greetings from Aberdeen: A Social Contest

Maggeras Mural

We just wrapped up the ‘Greetings from Aberdeen’ mural contest that helped our town beat back the pandemic blues and unite in a fun and social activity. We recently started up a social media and online marketing service at McQuillen Creative, and this was a great first test for us. Troy McQuillen had a great idea to bring the town together through a public display of art. He was inspired by the old “Greetings from”… Read more »

Website Maintenance: Affordable vs Cheap

website maintenance header

Table of Contents What We Do Cheap vs. Affordable Choosing McQuillen Creative Group Website maintenance that’s affordable without being cheap. Let’s talk about a scenario where website maintenance can create a huge headache for business owners who might not be savvy with their website. You just noticed that your website is down either because you tried visiting it yourself, or you’ve started getting calls about it. This can be a big crisis. So now you… Read more »

3 Rules for a Great Newsletter Campaign

newsletter campaign

Newsletter Campaigns for the Uninitiated Before I joined McQuillen Creative Group, I started my career nearly a decade ago with a role creating email newsletter campaigns at a trade association in Washington, DC. A trade association, which was losing engagement with its members, hired me to boost its content delivery to its members. Through careful planning and strategic planning, we transformed the newsletters into a quick, digestible legislative brief. We then supplemented our policy newsletter… Read more »

What it means when your website says “connection is not secure.”

connection is not secure

Table of Contents How is your site affected? How does HTTPS work? What MCG can do for you What does it mean when your website says, “Connection is not secure?” It simply means that you are using an insecure HyperText Transfer Protocol (HTTP) rather than the protected Hyper Text Transfer Protocol Secure (HTTPS) to transmit data between your website and its server. Connection is not secure errors: why does it suddenly matter? Lately, all major… Read more »

We Fix Website Problems When Your Web Designer is MIA

We fix website problems

Quick…if you need a new website, just call us now: 605-226-3481. We fix website problems so you can get back to doing business. That is the kind of reliability you can expect when you work with us. McQuillen Creative Group has been designing websites in Aberdeen, SD since 2001. Many, many other web providing companies have come and gone in that time. The problem is, you may be on the other end of a company… Read more »