Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your
Table of Contents Discussing Business Video Production Discussing Ideas for your Project Making Your Project a Reality Let’s Talk Business Video Production Have you been thinking about business video ideas? McQuillen Creative can help you go beyond the stock standard recruiting or training video. Back in the time of the dinosaurs (in technology years), business video was seen as something
Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and
Celebrating A Unique South Dakota Town Sisseton, SD is a vibrant town full of wonderful small businesses, beautiful art, and wondrous culture. It’s a great place to visit in northeast South Dakota. Recently, they needed to create a social media campaign to urge travelers to visit safely during the COVID-19 pandemic. They heard about the wonderful work we’ve done to
About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s an update to their long standing Holiday TV Commercial. Visit our video production page to learn more about what we can do for you.
About this Project: Video Production Aberdeen, South Dakota – Dacotah Bank provides banking, insurance, mortgage, and trust and wealth management services to customers who enjoy existing financial relationships with them. Here’s the third Dacotah Bank commercial we’ve produced this year which expand upon the individual areas that Dacotah Bank handles. This one highlights the benefits of their ID theft protection program
About this Project: Video Production Aberdeen, South Dakota – McQuillen Creative Group was commissioned with creating a uniquely positive campaign. What better way to produce a series of positive Television commercials than with compliments and health tips straight from the doctors themselves? This particular commercial highlights their pediatrics specialty. Visit our video production page to learn more about what we
About this Project: World War II Pheasant Canteen Team members are in the business of preserving history. In the early 1940’s, the Aberdeen Red Cross/USO Canteen served pheasant sandwiches and offered other services to more than 586,000 troops during World War II. McQuillen Creative Group wrote and produced a documentary video entitled “A Living Legacy,” which not only recounted the canteen story,
About this Project: Harr Motors in Aberdeen, South Dakota wanted help promoting their “Red, White, and You Program,” which offers employee pricing to those who serve our country such as police officers, fire fighters, and armed service men and women. McQuillen Creative Group shot and edited this TV commercial with the cooperation of the Aberdeen Police Department and the US
About this Project: Malchow’s in Aberdeen, South Dakota needed help teasing folks about “something new” coming to their store, which happened to be a sleep gallery. With that in mind, McQuillen Creative Group shot and edited this teaser TV commercial. Tools Used: Jib Crane After Effects Extras Sleep Attire Pillows Visit our video page to learn about other video production
About this Project: Aberdeen Magazine is a lifestyle and culture magazine for the Aberdeen area and is published by McQuillen Creative Group. Our goal is to champion our community, position it in a positive light, and promote those doing good things for our future. The sophisticated look of Aberdeen Magazine and its varied content caters to all walks of life
About this Project: We love working with Lang’s Audio, TV and Appliance, because every campaign is another opportunity to try new video production techniques, such as using a compressor to shoot air in the faces of our actors. The obvious message we were sending? These new TVs will blow you away! Tools Used: Willing actors Living room Canon EOS 7D
About this Project: Lang’s Audio, TV and Appliance needed a TV and Radio campaign that all tied together. So, McQuillen Creative Group developed a theme that tied a life changing event (e.g. a break up, firings, the death of a pet) to the concept of “upgrading.” For this particular spot, we decided to break the fourth wall, which helped personify
About this Project: This TV commercial for Harr Motors in Aberdeen, South Dakota, is what folks in the advertising industry call a “doughnut.” Often times, car dealerships want to keep the same branding theme, while simultaneously swapping out specific products each week. But producing a “doughnut” can be a challenge. Instead of 30 seconds to tell our story, we get
About this Project: Nathan Reede of Upper Plains Contracting Incorporated in Aberdeen, South Dakota came to McQuillen Creative Group looking for a new hire video to replace his old one. He wanted this one to stand out among new hire videos and get his employees excited to come work for him. We had the great opportunity of shooting road construction
About this Project: Hub City Inc. makes many kinds of gear drives and all types of equipment for the manufacturing industry and is constantly enhancing their innovative products. McQuillen Creative Group has had the great opportunity of animating several product demonstration videos. This seven minute video explains one of Hub City Inc’s newer products: HERA MAX Ultra efficient drive systems.
About this Project: Here is a nice example of how a simple commercial concept can be enhanced by utilizing camera motion with sliders, jib cranes, and animated graphics. The key to this ad is providing visual interest that adds to the message. Visit our video page to learn more about our video production techniques.
About this Project: Here is one of many web videos McQuillen Creative Group produced for Avera, here in Aberdeen, South Dakota. These particular profile videos were produced in an effort to help potential patients get to know their local community doctors. In general, profile videos are a great way to help potential customers connect a face (perhaps your face) to
About this Project: Each year Beth Davis, of Dakota Resources, utilizes McQuillen Creative Group to create profile videos of Dakota Rising’s newest members. Dakota Rising is a program meant to help teach and mentor up and coming entrepreneurs. This is Kelly Melius, a successful manufacturer that lives in Faulkton, South Dakota, an area that many Dakota Rising Fellows live.
About this Project: Barry Wood and his brother Dan Wood own and operate Dial-A-Move Relocation Services in Aberdeen, South Dakota. Here Barry and Dan explain how McQuillen Creative Group has helped create their website, which features several process videos that help explain what Dial-A-Move is all about. In 2014, Dan and Barry called on McQuillen Creative Group to make a
About this Project: In this quick 15-second TV commercial for Dacotah Bank, you find out what it really means to lose your wallet. You also get to see how much story can be packed into just 15 seconds. There’s an established situation, a cause for concern, a joke to establish rapport, a back story, a false victory, a statement of
About this Project: A website video is a crucial component of your online visibility strategy. When a potential customer visits your website, there’s no better way to engage them than through an overview video. A website overview video can say: This is who we are! This is what we do! This is what we’re all about! And this is why
About this Project: Dacotah Bank is all about their ID reclaim service, and they do their best to tell their customers. Here’s a short 15-second ad about the silly ways people try to attain your personal information. If you need a fast paced commercial, visit our video production page to learn more.
About this Project: A website video is a crucial component of your online visibility strategy. When a potential customer visits your website, there’s no better way to engage them than through an overview video. A website overview video can say: This is who we are! This is what we do! This is what we’re all about! And this is why
About this Project: Hub City Inc. makes many kinds of gear drives and all types of equipment for the manufacturing industry and is constantly enhancing their innovative products. McQuillen Creative Group has had the great opportunity of animating several product demonstration videos. This video highlights Hub City Inc’s new stainless steel line of products. Visit our video page to learn
About this Project: This 30-second branding commercial looks at the four elements of Dacotah Bank – banking, insurance, mortgage, and trust – and ties them into different life changing events. If you need help defining your brand, visit our video production page to learn more about our commercial work.
A Simple Commercial can Deliver Big Results Believe it or not, this simple commercial was shot with a crew of one. The folks in Pierre, South Dakota wanted a TV commercial to show off the amazing display of Christmas trees at the state capitol. This spot alludes to the reaction most people have the first time seeing this spectacular display.
