If only you could encapsulate your corporate vision and eloquently present it to all new hires at your company during orientation. Or, maybe you’re not even in town, which shifts the responsibility to someone else to run the orientation and gives your company a whole different flavor. Or, what if you missed some crucial points in your presentation? Whatever the scenario, you need a corporate video to provide background information, brand position, and expectations for… Read more »
The South Carolina Synod of the ELCA wants to do more ministry. They embarked on a multi-million dollar campaign to raise funds throughout the South Carolina region. They want to raise money to touch more lives in their state. It’s a moving story that required a substantial amount of video production to tell the story. McQuillen Creative traveled to SC in the summer of 2011 and filmed for 5 days, driving nearly 1,000 miles around the state.… Read more »
A Simple Commercial can Deliver Big Results Believe it or not, this simple commercial was shot with a crew of one. The folks in Pierre, South Dakota wanted a TV commercial to show off the amazing display of Christmas trees at the state capitol. This spot alludes to the reaction most people have the first time seeing this spectacular display. Our models were volunteers and they played the part perfectly. The shoot was only 2.5… Read more »
If you’ve seen the Broadway sensation, Wicked, you probably remember how each Oz character came to be. Unfortunately, the production is 100% incorrect in relating how the Scarecrow and Tin Man came to be. The Tin Man was named Nick Chopper and he was a normal dude. He fell in love with a sorcerer’s daughter who disapproved of him. The sorcerer put a spell on him that caused him to cut off his limbs while… Read more »
The marketing world is so full of buzzwords and industry-speak. So I wanted to dispel much of the complication. On May 18, I traveled to Watertown by invitation of their Chamber of Commerce. I was invited to speak to their young professional group about marketing and advertising. More specifically about how to allocate advertising dollars and social media advertising opportunities. About 35 people attended the luncheon held at The Drake. My talk was rather informal… Read more »
For a recent bunch of commercials we found ourselves needing props and locations that didn’t exist. I wrote one commercial which called for two competing business that were located side by side. So we found an unmarked building and shot the commercial there. We made up two signs, one for each fictitious business, as well as “closed” signs. I designed the fake business signs and had a local sign company output them onto real sign… Read more »
Video Production in Aberdeen, SD – Years ago, when I first came back to Aberdeen, I got involved in the newly formed Oz Festival. Me, my mom and my dad made costumes, props, signs, banners and all sorts of promo material. Then it ended. It was designed to be a cultural event that recognized the fact that Wonderful Wizard of Oz author, L. Frank Baum, lived in Aberdeen from 1889 to 1891. He did a… Read more »
Last year we had a chance to work with the economic development folks over in Webster, SD. They needed a brochure designed to help them position themselves as a great place to plant a business. Their industrial park has several businesses that all feed off one another. One makes pipes, another powder coats them, for example. So when they go to trade shows to talk to businesses looking for new homes, they needed a brochure… Read more »
Our friends over at Ciavarella Design Architects just finished a dynamite historic restoration project. They managed the removal and restoration of the massive stained glass windows at Aberdeen, SD’s historic Central High School building. These windows had been covered up for years on the inside probably for heating purposes. As a student, I never saw the sunshine through them. Aberdeen Parks and Recreation now use the building and surround complex for a variety of cultural… Read more »
The cool thing about what we do at McQuillen Creative Group is getting to learn about a lot of different industries and practices within those industries. As we learn more and more about our surrounding agricultural culture we’re fascinated by what people are doing. Take Precision Soil Management in Redfield, SD for example. These folks take a variety of soil samples from farmers’ fields, analyze them, then prescribe a mix of strategies to increase the… Read more »
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