Table of Contents Introduction to Social Videos The Planning Process The Shoot & Editing Process Publishing and Tracking Using Video to Unlock Your Social Reach One of the biggest winners in gaining social reach is through the use of video on Facebook, Instagram, TikTok, and LinkedIn. Video is so effective that it can more than double the reach of your social media page. We have worked with several businesses to create short form social videos… Read more »
Table of Contents The Value of Digital Advertising Digital Ads That Connect Keeping Tabs on Customers Digital Marketing with McQuillen Creative Digital Advertising: Are You Getting the Best Value? Digital advertising is becoming a bigger influence for marketing budgets. However, it’s really easy to get it wrong if you don’t have a plan. We’ve written about social advertising before, but this time we want to talk about creating ads, tracking customers and qualifying leads. Being… Read more »
Table of Contents: Catching the Stream Establishing Your Platform Growing Your Audience Creating a Streaming Plan Live Streams Are Huge Marketing Boons Have you heard of Twitch, IGTV, or Facebook Live? These are live streaming services that connects content producers, business owners, and influencers to an active audience. Live Streams are becoming an important marketing tool for small businesses and influencers who want to grow within their industry and get more clients, customers, or followers.… Read more »
Table of Contents Update Your Website for eCommerce Select an eCommerce Platform Write Product Descriptions Create a Customer Experience eCommerce is crucial in the wake of COVID-19 eCommerce has come to the forefront of the minds of small business owners over the course of the COVID-19 Pandemic. People are spending more time online and that means advertisers are adjusting their efforts to reach a larger, more engaged audience than in recent years. Suddenly services like… Read more »
What exactly is marketing automation? Let’s say you’re running your own business, which means that you’re not only the seller but you’re also your own marketer, customers service rep, and manager. That’s probably too many hats to wear at one time, but we totally understand. We wear tons of marketing hats at McQuillen Creative, and that is why we often lean on marketing automation to lighten the work load. Automated Chat Services So how can… Read more »
Using Hashtags For Beginners Depending on what generation you belong to, you either know this symbol (#) as a pound sign or a hashtag. You often see them used as a string of words within social media posts, but what is the purpose of these words? I work with small business owners who want to get into the social media space, but it’s hard to know where to start. I often see businesses use hashtags… Read more »
Celebrating A Unique South Dakota Town Sisseton, SD is a vibrant town full of wonderful small businesses, beautiful art, and wondrous culture. It’s a great place to visit in northeast South Dakota. Recently, they needed to create a social media campaign to urge travelers to visit safely during the COVID-19 pandemic. They heard about the wonderful work we’ve done to promote South Dakota’s small towns and businesses on social media, so they came to us… Read more »
There are lots of apps out there that can help with small business marketing. The tricky part is figuring out what’s useful for each part of your business. I had a conversation yesterday with a colleague about how it’s hard to imagine how I’d fall out of step with technological advances. For my sake, I hope I don’t lose touch with technology because I depend on staying on top of trends for my job. Even… Read more »
How to win at social media advertising Social media advertising and digital marketing is not rocket science. But you should always have a strategy for reaching goals. It’s an integral part of growing your social media following and reaching a more engaged audience in the process. There are two ways that a page can grow: organic reach and paid boosts. If you manage your own Facebook page, you may see Facebook urge you to “boost”… Read more »
Your content strategy is what separates your business from the pack. You should plan social media content ahead of time to succeed in online marketing. Less digitally savvy people have a common misconception about social media. They believe that social media posts are just created on a whim. However, that’s not the case, at least among the businesses and organizations that do social media the right way. Content strategists plan social media posts weeks and… Read more »
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